Unless you’ve been living under a rock (and hey, no judgment if you have), you’ve likely stumbled upon TikTok videos.
You know, those endless scrolls of funny cat antics, mind-bending challenges, and dance trends that make you question your own coordination skills.
After all, if your brand isn’t on TikTok, are you even relevant?
Where to begin? You’re probably wondering. Well, the first thing is to learn how to post on TikTok.
As a newcomer, understanding the steps to effectively share your content on this dynamic platform can make all the difference.
In this guide, we’ll teach you how to post on TikTok so you can connect with a global community of creators and viewers alike.
We recommend that you keep a TikTok scheduler in handy as it’s a game changer when it comes to social media management.
But what do you stand to gain by posting on TikTok? Well, let’s discuss that first.
Elevate your TikTok Game with Social Champ!
Seamlessly schedule and post your content from both mobile and PC, ensuring your videos hit the right audience at the right time.
Short Summary
- TikTok’s Appeal: TikTok is a hub for creativity, trends, and viral potential, making it a must for brands and creators aiming to stay relevant.
- Benefits of Posting on TikTok: It offers creative expression, viral potential, trend participation, access to a young audience, community building, monetization opportunities, educational content, and pure entertainment.
- Scheduling with Social Champ: Social Champ allows you to schedule TikTok posts in advance, ensuring consistent content delivery and maximizing engagement.
- Best Times to Post: Early mornings, lunch hours, and evenings on weekdays; mid-mornings and afternoons on weekends are optimal for TikTok engagement.
The Benefits of Posting on TikTok
Posting on TikTok offers numerous advantages that can boost your social media presence and creativity. Here are some key benefits you can enjoy by sharing your content on this popular platform.
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Creative Expression
TikTok is all about creativity. You can experiment with different formats, effects, and sounds to showcase your unique style. It’s a fantastic platform to let your imagination run wild.
Ryanair, the low-cost airline, has become a TikTok sensation by embracing humor and self-deprecation.
They often use trending memes and sounds to create funny and relatable content about travel mishaps, customer experiences, and flight operations.
Their playful approach resonates well with the TikTok audience, making them a favorite in the travel sector on the platform.
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Viral Potential
TikTok algorithm is designed to promote content that gets engagement. This means your video could go viral, even if you don’t have a large following. Imagine waking up to thousands of likes and comments overnight!
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Trend Participation
TikTok is trend-driven, and hopping on the latest social media trends can boost your brand visibility. Participating in challenges, using trending sounds, or creating content around viral topics can help you gain traction.
Chipotle has mastered the art of trend participation on TikTok. They frequently use popular trends, challenges, and humor to engage their audience.
For instance, they launched the #GuacDance challenge, encouraging users to dance for free guacamole, which went viral.
@chipotleGood times #chipotle #guacdance #avocado #fyp♬ original sound – Chipotle
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Reach a Young Audience
If your target audience includes Gen Z or young millennials, TikTok is where you want to be. It’s one of the most popular platforms among younger demographics, giving you direct access to them.
Fenty Beauty, founded by Rihanna, is known for its inclusive and trendy makeup products. They use TikTok to showcase makeup tutorials, product launches, and behind-the-scenes content.
Example of Fenty Beauty By collaborating with young influencers and makeup artists, Fenty Beauty connects with Gen Z and young millennials who are passionate about beauty and fashion.
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Build a Community
TikTok is more than just a place to post videos; it’s a community. You can engage with other users through comments, duets, and collaborations, which can help you build a loyal following and connect with people who share your interests.
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Monetization Opportunities
As you grow your audience, TikTok offers several ways to make money. You can earn through the Creator Fund, brand partnerships, and even direct donations during live streams.
Featured Article: How to Use TikTok Live From Mobile and PC in 2025
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Educational Content
It’s not just about dance videos and memes. TikTok is also a great place to share knowledge.
For instance, Whirlpool creates educational content about home appliances and household management. Their TikTok videos include tips for maintaining appliances, optimizing their use, and solving common household issues, helping consumers get the most out of their products.
You can create educational content that informs and engages your audience, establishing yourself as an expert in your field.
Example of Whirlpool
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Fun and Entertainment
Last but not least, TikTok is simply fun! Creating content can be an enjoyable way to unwind, experiment with new ideas, and entertain yourself and others.
So, if you haven’t started posting on TikTok yet, give it a shot. You never know, your next video might just be the next big thing!
Steps to Post on TikTok in 2025
Before posting on TikTok, there are several steps you should take to ensure your content is engaging and reaches the right audience. They include:
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Research Trends
Check out the latest social media trends, popular challenges, and trending hashtags on TikTok to see what’s gaining traction. Incorporating these elements can increase your video’s visibility.
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Plan Your Content
Decide on the theme, style, and message of your video. Make sure it aligns with your brand or personal style and appeals to your target audience.
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Prepare Your Equipment
Ensure you have a good camera, lighting, and microphone if necessary. Quality visuals and sound can make a significant difference in how your audience receive your video.
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Write a Script or Outline
Plan what you’re going to say or do in the video. Even a brief outline can help keep your content focused and engaging.
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Review Community Guidelines
Make sure your content complies with TikTok’s community guidelines to avoid any issues with posting or potential removal of your video
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Post on TikTok
Post on TikTok using your mobile device or PC to share your creativity and engage with a vibrant community. Whether you’re on the go or at your desk, you can easily upload and edit videos to reach a wide audience.
Elevate your TikTok Game with Social Champ!
Seamlessly schedule and post your content from both mobile and PC, ensuring your videos hit the right audience at the right time.
How to Post on TikTok from Mobile and PC
Ready to share your latest video on TikTok? Whether you’re using your mobile device or your PC, the process is straightforward and user-friendly.
Lets go through the steps to post your content from both mediums so you can get your videos in front of your audience quickly and easily.
On Mobile
- Download and Install TikTok
Get the TikTok app from the App Store (iOS) or Google Play Store (Android) and install it on your phone.
- Create an Account
Open the app, sign up, or log in if you already have an account.
- Tap the ‘+’ Button
Locate the ‘+’ button at the bottom center of the screen to start creating a new video.
- Choose Video Length
Firstly, choose the length of your video, i.e. 3m, 60s, or 15s.
- Choose the Type of Media to Upload
TikTok is predominantly a video app. Nevertheless, it also allows you to upload photos. Choose whether you want to post a multi-clip, video, or photo.
- Record or Upload Video
To record a new video or take a new photo, tap on the red button at the bottom.
Let the app record your video.
To use an existing video or photo, tap on “Upload” to upload from your gallery.
Pick your video or photo from your gallery.
- Edit Your Video
Once your video or photo has uploaded, you can add effects, filters, music, text, and more to enhance your video.
Once you’ve edited your video or photo to your satisfaction, tap on “Next.”
- Add Description and Hashtags
Write a description and include relevant hashtags to increase visibility.
You can also tag specific friends by taping on “@Friends.”
- Adjust Privacy Settings
Decide who can view your video by adjusting the privacy settings.
You can also decide whether to allow comments, duet, and stitch.
- Post the Video
Tap ‘Post’ to share your video or photo with your followers and the TikTok community. That’s how to post on TikTok from mobile.
On PC
- Visit TikTok Website
Go to TikTok’s official website on your browser.
- Log In to Your Account
Sign in using your account credentials.
- Click the Upload Button
Find the upload button at the top right corner of the screen.
- Upload Your Video
Select a video file from your computer to upload.
- Edit Details
Add a description, hashtags, and cover image just like you would on mobile.
- Set Privacy Preference
Adjust who can see your video.
- Post Your Video
Click ‘Post’ to share your video on TikTok. That’s how to post on TikTok through PC.
Scheduling Your TikTok Posts with Social Champ
Staying consistent with your TikTok posting schedule can be a game-changer for growing your audience and maintaining engagement.
Social Champ makes this easier by allowing you to schedule your TikTok posts in advance. This way, you can plan your content strategy, ensure timely posts, and manage your time more efficiently.
Here’s how you can schedule your TikTok posts using Social Champ:
- Create an Account
Sign up for a Social Champ account if you don’t have one already.
- Connect Your TikTok Account
Once logged in, you’ll be directed to Social Champ’s main dashboard. Click on the + icon on the left panel, then on “Add Social Account.”.
Click on “TikTok Profile” to connect your TikTok account.
The TikTok login window will pop up, prompting you to log in with your chosen account.
Follow the prompts to log in to your TikTok account.
Grant Social Champ permission to access your TikTok account.
- Compose Your Post
Under the “Publish Content” tab, click on the box under “Publish to,” and then choose the social account you want to post to. In this case, choose your TikTok account.
- Upload Media
hashtags, and any other desired elements.
You can also choose to allow comments, duets, and stitches.
- Choose Date and Time
If you intend to post your TikTok post right away, go ahead and click on the “Post Now” at the bottom right.
But if you want to schedule the TikTok post so it can upload on TikTok at a later date, click on the “When to post” button and choose “Schedule.”
Use the calendar and time options to schedule your post accurately. Select the date and time you want your post to go live.
- Review and Schedule
Double-check your post details to make sure everything looks good. Once you’re satisfied, click on the ‘Schedule’ button.
That’s how to schedule a post on TikTok with Social Champ. Once your post goes live, engage with your audience by responding to comments and interacting with other users. This helps boost your content’s visibility and fosters community building.
Featured Article: How to Schedule TikTok Posts in 2025: Step-by-Step Guide
What is Best Times to Post on TikTok in 2025
Finding the optimal times to post on TikTok can significantly enhance your reach and engagement . In 2025, the best times to post are generally when the platform experiences high user activity. According to current trends, these peak times are:
Weekdays:
- Early Mornings (6 AM to 8 AM): Many users check their TikTok feed as soon as they wake up.
- Lunch Hours (11 AM to 1 PM): Users often browse TikTok during their lunch break.
- Evenings (7 PM to 9 PM): After work or school, users are more likely to spend time on the app.
Weekends:
- Mid-Mornings (9 AM to 11 AM): Users are more active during relaxed weekend mornings.
- Afternoons (4 PM to 6 PM): TikTok usage spikes as people wind down from their weekend activities.
You can maximize your TikTok engagement by leveraging Social Champ’s AI-driven Best Time to Post feature. This innovative tool analyzes your audience’s activity patterns and recommends the optimal times for posting, ensuring your content reaches the most viewers. Utilizing this feature can enable you to take the guesswork out of scheduling and boost your TikTok performance effortlessly.
Elevate your TikTok Game with Social Champ!
Leverage the Best Time to Post feature to reach your audience when they’re most active.
Conclusion
Mastering how to post on TikTok helps you know more than just sharing videos and photos—it’s about capturing attention, riding trends, and engaging with a global audience.
Whether you’re showcasing your creativity, promoting a brand, or simply having fun, posting on TikTok will is a crucial step.
To streamline your TikTok journey and maximize your impact, consider using Social Champ. Its scheduling features, coupled with insights, can elevate your content strategy and help you reach new heights of TikTok success.
